Monday, 07 November 2011 17:22

AkzoNobel’s Wanda Waterbase® Announces Successful US Launch at 2011 SEMA Show

Written by Staff

Car enthusiasts and collision repair professionals joined AkzoNobel’s Wanda brand in celebrating the recent US launch of the new Wanda Waterbase® basecoat system during the 2011 SEMA show November 1-4, at the Las Vegas Convention Center.

Show attendees learned about the new Wanda Waterbase products at the Wanda Refinish booth located in the Racing & Performance area inside the Central Hall. The exhibit featured two Lingenfelter Performance Engineering Camaro concept cars both painted in Wanda with special finishes and styling effects. A live Wanda brand representative was also be on hand to greet visitors and provide valuable information on how the Wanda brand’s simplicity, color and value proposition is shifting performance and compliance into high gear.

“AkzoNobel designed Wanda Waterbase around the brand proposition to meet the needs of the industry’s value segment,” said Mark Rapson, AkzoNobel’s Business Manager of Trade Brands, North America. “We’ve simplified the complexity associated with waterborne systems and coupled it with incredible color match accuracy and application ease all combined to create an unbeatable value.”

The uniquely formulated VOC-compliant system including Low VOC Clear, Low VOC Primer and Waterborne Basecoat, was launched earlier this year in the Canadian collision repair market with great success due to its exceptional ease-of-use, color matching capability, and affordable pricing. With the debut of Wanda Waterbase in the US market this summer, the Wanda brand is ready to celebrate the yearlong achievements in both markets and share those success stories with show goers.

For more information about Wanda Waterbase and the full range of Wanda products and color tools, visit Check out Facebook and Twitter for details and activities about Wanda Waterbase at SEMA.

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