Wednesday, 02 November 2011 19:45

Roush Performance, Sherwin-Williams Automotive Unveil New Roush Stage 3 Premier Edition Mustang at 2011 SEMA Show

Written by Staff

Automotive performance and racing legend Jack Roush unveiled the 2012 ROUSH Stage 3 Premier Edition Mustang at the Sherwin-Williams Automotive booth at the SEMA (Specialty Equipment Market Association) annual meeting in Las Vegas on November 2.

Roush was joined by NASCAR Sprint Cup series and Roush Fenway Racing team driver David Ragan as together they uncovered the dazzling orange ‘Mat It Mango’ 2012 Mustang, which also featured highlighted, painted graphics in its exclusive ‘Sin City Silver’ and ‘Performance Pearl’ colors.

A special feature of the 2012 ROUSH Stage 3 Premier Edition is their new color options package, allowing for personal customization of three different aesthetic elements of the car: Twelve proprietary Sherwin-Williams® Planet Color® Custom Color choices for the base vehicle color, graphic colors, and graphic accent colors. The result is an impressive palette of unique color combination possibilities.

“The Premier Edition is all about power, performance and styling,” said Roush, who pointed out that the unique Premier Edition paint colors compliment the aggressive 540HP ROUSHcharged® 5.0L engine and the race-inspired ROUSH suspension.  “And, the ROUSH Performance tuned exhaust system lets your neighbors know that you’re driving some high-performance American Muscle!”

The 2012 ROUSH Stage 3 Premier Edition color choices and names include: Black Diamond, Performance Pearl, Motor City Iron, Sin City Silver, Blue Bayou, Jet Stream, Gold Rush, Liquid Copper, Red Blooded American, Mean Green, Luminescent Lime, and Mat It Mango.

“This is a show-quality, premier paint application process.  All paint is hand-applied at our ROUSH Performance facilities in Livonia, Mich., along with technical support from the Sherwin-Williams team,” said Roush. “It’s a tri-coat application that introduces subtle hues of reflective flaking into the paint so the colors really dance and bounce as the Premier Edition adjusts to the changing sunlight angles.  It’s a very intense paint process, but we’ve got a winning formula to make these Mustangs look great!”

ROUSH Performance, Roush Fenway Racing, and Sherwin-Williams Automotive Finishes have a long history of collaboration and teamwork.  Whether it’s working together on the NASCAR circuit through their strong sponsorship relationships or it’s in the shop working on paint and appearance opportunities, the two organizations work extremely well together. Roush added, “The Sherwin-Williams paint quality is exceptional, and the teamwork to produce the ROUSH Premier Edition program has been very strong.  It was a natural fit for our two companies to collaborate on a project like the ROUSH Premier Edition Mustang.”

For more information or media inquiries contact Tim Wheeler VP, Sales, Marketing and Communications ROUSH Performance Products at (734) 466-6312 – direct; (248) 515-6344 – cell; or email at

For more information about Sherwin-Williams Automotive Finishes products or its motorsports program, visit or call 1-800-SWULTRA (1-800-798-5872).

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