Friday, 12 November 2010 17:25

BASF Automotive Refinish Solutions exhibits Custom Color Technology at SEMA

Written by Staff

BASF Automotive Refinish Solutions exhibited the very latest in waterborne and custom color technology and award-winning customized cars in booth 21456 at the 2010 Specialty Equipment Market Association (SEMA) Show, Nov. 2-5 in Las Vegas, Nevada.

Showcasing paints from its Glasurit® and R-M® automotive refinish systems, BASF exhibited the finest automotive finish lines in the world at this year’s SEMA Show, including the North American launch of its Glasurit Classic Car Colors collection.

On Tuesday Nov. 2, BASF hosted the unveiling of the latest Ringbrothers masterpiece, Dragon, the highly anticipated 1970 Mach I Mustang restoration. BASF also featured two other not-to-be-missed cars at its SEMA booth: the Foose-designed “Magnatude,” owned by Jerry and

Maureen Magnuson; and the “Mercedes Bent” owned by Richard Mott and built by Hot Rods & Custom Stuff.

Chip Foose, nationally known television personality, automotive designer and owner of Foose Design, was also on hand to promote his Foose Signature Line of BASF Colors and to sign autographs on Wednesday, Nov. 3.

In addition, BASF featured information regarding its collision repair industry value added services and tools: VisionPlus Business Solutions; VisionPlus Online Dashboard; and the best color matching tools in the industry.

For more information, please visit:

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America, and had sales of $13 billion in 2009. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €50 billion in 2009 and had approximately 105,000 employees as of the end of the year.

Further information on BASF is available on the Internet at

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