Monday, 08 November 2010 19:15

Mopar® Reveals Rich Evans Custom Dodge Challenger at SEMA

Written by Staff

Renowned custom-car builder and Autobody News columnist Rich Evans joined forces with Mopar® over the summer to create a one-of-a-kind Mopar-modified Dodge Challenger for the 2010 Specialty Equipment Market Association (SEMA) Show in Las Vegas, NV, Nov. 2 through 5, 2010. Evans’ final creation, transformed into a modern-muscle standout utilizing Mopar parts and accessories, was revealed this evening at a press conference in Mopar’s 15,300 square-foot SEMA exhibit.

The Mopar makeover commenced on July 15 when the 2010 base-model Dodge Challenger arrived at Evans’ shop, Huntington Beach Bodyworks in Southern California. Evans’ creativity kicked into overdrive immediately as he designed an eye-catching, edgy new blue-and-silver graphic scheme specifically for the vehicle. Evans also disassembled the car and modified each part with his personal touch.

“This is one of the coolest and most interesting projects I have ever had the pleasure to work on,” said Evans. “Collaborating with the Mopar team has been a blast. The hardest part was going through Mopar catalogs and deciding which parts and accessories to use.

“The current generation of enthusiasts are all about being different and personalizing their cars,” said Evans. “This project demonstrates how they can use Mopar to transform their vehicle into something original and exciting.”

The customization was completed using authentic Mopar parts, Rich Evans Exclusive parts, and select aftermarket suppliers. Mopar parts featured in the build include:

Front Strut Tower Brace (MSRP: $359, Part No. P5155002) 
Rear Strut Tower Brace (MSRP: $505, P5155751)
Suspension Kit (MSRP: $1,750 P5155152)
Shifter (MSRP: $550, P5155277)
Cat Back™ Exhaust System (MSRP: $1,190, P5155283)
Cold Air Intake System (MSRP: $390, 77070029)
Engine Cover (MSRP: $362, 82212222)
Header (MSRP: $1,195, P5155235)
Vented T/A Style Hood (MSRP, PN: N/A)

Mopar also came to the table with a 451-cid HEMI® All-Aluminum Gen III Engine Assembly. The engine kicks out more than 550 horsepower, ramping up in typical Mopar over-the-top style the already-formidable speed and performance of the Challenger.

Rich Evans Exclusive parts utilized in the build include a lower front spoiler, left and right rocker, left and right rear flare, rear wing, hood scoop and insert, stripe kit, and wheels.

Several additional sponsors helped Evans modify the Dodge Challenger into an entirely original work of art, including Katzkin® Leather, BFGoodrich® Tires, House of Kolor, Scosche Audio Systems, Stitchcraft Interiors, MPG Caliper Covers, 3M, JB Composites, Curtis Speed Equipment, Vegas Fuel Energy Drink, and Grant.

Evans documented the progress of the build in a blog posted on as well as on his Web site, Podcasts of the build are also featured on Mopar’s YouTube channel, “Mopar Captured.”

Rich Evans
Owner of Huntington Beach Bodyworks and Rich Evans Designs, Evans is a master automotive fabricator, welder and painter. His custom-made rides have appeared in numerous movies and television programs, including Pimp My Ride, Monster Garage, Man Cave and Chop, Cut & Rebuild. The Southern California native also recently debuted a new iPhone App, “The Rides of Rich Evans.”

Mopar-First Features
Mopar has introduced numerous industry-first features including:
•Camper trailers: first to introduce off-road camper trailers
•Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
•Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
•Electronic Vehicle Tracking System (EVTS): first to market with innovative new vehicle tracking system that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
•2011 Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
•WiFi: first to offer customers the ability to make their vehicle a wireless hot spot
•WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

About the Mopar Brand

Mopar is Chrysler Group LLC’s service, parts and customer-care brand. Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original-equipment parts for Chrysler, Dodge, Jeep® and Ram Truck vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Dodge, Jeep and Ram Truck vehicles—a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at

More than 70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s—the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts.

Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

For additional information about Mopar, log on to or

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