Tuesday, 17 November 2015 00:25

PPG Showcases Products & Painters at Mardi Gras-Themed Booth During SEMA

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From left: John Parran, director, PPG marketing; John Outcalt, vice president, PPG global refinish; Charley Hutton, owner, Charley Hutton’s Color Studio; Justin Kowallek, PPG segment communications manager; Cindy Schauer (in front), PPG segment communications manager; Cristina Fronzaglia-Murray, PPG manager, marketing communications; and Jocelyn Faenza, PPG social media manager.


World-class automotive builders and painters brought their designs to life at PPG’s Automotive Refinish booth during SEMA. The Mardi Gras-themed booth included a line up of artists who answered questions, signed autographs and talked about why they use PPG products.

Autobody News spoke to Charley Hutton, renowned automotive painter and fabricator, after he finished an autograph session with fans at the PPG booth. “Everyone thinks of me as a painter. I also love to do fabrication and the body work part,” he said.

Born and raised in Caldwell, Idaho, Hutton said he always loved cars. “I used to paint my hot wheels,” said Hutton. “I used to steal my sister’s finger nail polish and use scotch tape to mask off the windows.”

He and his wife Teri opened Charley Hutton’s Color Studio in 2009 in Nampa, Idaho. Over the years, Hutton has been part of many award-winning teams and received numerous industry awards including the Ridler award.

“When I’m teaching my guys and working with my crew, I always explain to them that you have to visualize what you’re making – not sanding for the sake of sanding, you’re creating shapes,” said Hutton. “It is art. We’re sculpting, we’re creating things. Even when you’re fabricating sheet metal, you’re creating these things.”

When he visits schools, he often tells students, “I can teach the skill. I can’t teach passion. It doesn’t matter what you do in life. If you’re passionate about it, you’re going to succeed. Just be happy.”

Hutton joined other well-known names in the industry at the PPG booth including Kenny Youngblood of Youngblood Art; Tom and Mitch Kelly of Kelly & Son Crazy Painters; Dave Kindig of Kindig-It Design; Bobby Alloway, Alloway’s Hot Rod Shop; and Joey Logano, Team Penske.

“SEMA is a great time to see some remarkable cars, meet some outstanding painters and learn about what’s happening in our industry,” said Cristina Fronzaglia-Murray, manager, marketing communications, PPG Automotive Refinish. “Every year we wonder what more these painters can do with our products to astound us, and every year they manage to astound us even more.”

During the show, PPG displayed many custom, restoration and refinish products including the Envirobase® High Performance waterborne basecoat system and the Vibrance Collection® line of custom paint finishes.

“We work on trying to make sure that we’re delivering what our customers are really looking for,” said John Outcalt, PPG’s VP of Global Automotive Refinish. “When I talk about collision repair shops, which is the core of our business, it all starts with listening to our customer and then delivering great support as well as the best product and color solutions.”

Outcalt said that PPG understands that collision centers want to match a car as quickly as possible. “Great color match, easy to use and environmentally preferred technology. To me, those kinds of things are a homerun for us,” said Outcalt. “But being here at SEMA to meet our customers and feel their enthusiasm about what they have seen or heard at the booth is what makes this industry so fun to be a part of.”

Read 1512 times Last modified on Tuesday, 29 December 2015 22:20