Jay Leno, legendary comedian and host of Jay’s Leno’s Garage, received a special token of appreciation from BASF during SEMA 2015. Fans gathered at the BASF booth on November 4 while Dan Bihlmeyer, BASF’s North American marketing manager, presented a signature leather jacket to Leno, who has a collection of 140 cars of his own.
Autobody News asked Leno about the importance of using BASF products. “I’ve been using their products for years and years,” said Leno. “It’s fun to have this kind of relationship. It’s not financial, it’s not contractual... I like the products. They’ve been really helpful to us.”
Based in California, Leno said, “Painting in California is really tricky because of environmental concerns.” Leno talked about the importance of finding good water-based paints that don’t run and bleed. “These guys know how to do it,” he said.
“Jay can choose any paint he wants and the fact that he chooses Glasurit 90 Line for use in his shop speaks volumes,” said Bihlmeyer. “The Glasurit leather jacket is a token of our appreciation that we thought Jay would enjoy and goes a long way to thank him for his long-standing support of Glasurit.
Jay Leno and the BASF Refinish team at SEMA 2015.
“BASF Glasurit paints utilize European technology that gives the ultimate blend of speed, ease of use, color match and durability,” said Bihlmeyer “The rich liquid color and deep brilliant gloss defines Glasurit as a world-class finish. Glasurit delivers a comprehensive system of perfectly matched products and processes from primer to clearcoat.”
BASF unveiled the 1933 Ford Coupe by Chip Foose, featuring Glasurit 90 Line custom blue and silver two-tone paint; a 1965 customized carbon fiber Ford Mustang from The Ringbrothers, painted in Spy Green from Glasurit 90 Line; and a 1967 Pontiac Acadian from JF Kustoms, featuring R-M® HD custom red paint.
In addition, West Coast Customs showed a 1959 Chevrolet Corvette painted with R-M Onyx HD and a 2016 Harley Street Glide from Camtech Custom Baggers, featuring R-M Carizzma Candy paint.
With its expanded show presence, BASF had a show booth in the Collision Repair & Refinish section featuring its value-added products and services that help collision repair shops and distributors improve profits and drive business growth. In addition, BASF conducted spray demonstrations outside with Chip Foose, Mike and Jim Ring and JF Launier.
Jay Leno’s Garage began on YouTube and received a Primetime Emmy Award for “Outstanding Special Class – Short Format Nonfiction Program” in 2011. The show premiered on CNBC October 7.
The eight-episode hour-long primetime series covers all things automotive, including classic cars, super cars, restoration projects, road tests, investments and the inner workings of the car collectors’ market.
Leno’s custom-built shop, Big Dog Garage, has its own sanding and painting booth and is located in Burbank, California near Bob Hope Airport.