Service King released the advertisement to digital billboards across the U.S. Wednesday with a design featuring 'Let’s Not Meet by Accident' messaging embedded with a Pokèball from the hit mobile game and the hashtag.
The message aims to deter drivers from distractive habits, including using mobile devices while behind the wheel. Drivers will see the campaign in major markets across the country including Chicago, San Francisco, Las Vegas, Atlanta and others.
Service King currently operates 300 collision repair centers in 23 states.
In February, the organization won Westwood One’s Sound Award for creative excellence for its national radio spot that ran during Super Bowl 50. The ad promoted career opportunities for U.S. Armed Forces Veterans as part of Service King’s ongoing Mission 2 Hire initiative.
For more information, visit www.ServiceKing.com.