These websites give the public an inside look at industry partnerships, visuals of color, and application tips designed to improve a technician’s knowledge.
The first new website launched was an online Color Visualizer. Following the success of the Rod & Restoration Color Collection, which was introduced in 2014, Sherwin-Williams took the 200+ colors within the collection and created one of the industry’s first color tools, mimicking the movement of a vehicle.
Each color was applied to one of Sherwin-Williams classic “Speed Shapes” that continually rotates to showcase how the color changes as a vehicle travels through different light.
This website also provides search and customization features that allow users to pinpoint the exact color code desired.
To inspire sharing pictures of cars, Sherwin-Williams also created a Killer Paint Job gallery. This gallery allows users to submit pictures and details of their Sherwin-Williams-painted vehicles. They are then showcased on the site and are searchable with the associated color.
The second new website launched was an entirely new featured section of the sherwin-automotive.com website. The Custom & Restoration website now features details about exclusive Sherwin-Williams color programs and gives behind-the-scenes insights from their media center. Within the media center, they document step-by-step details of project vehicles they sponsor as well as blog-like articles answering some of the most sought after questions.