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From her shop's logo all the way to her TV commercials and social media, Bertolli likes to take a fun approach to marketing.

 

Some people are born into the body shop business and embrace it while others fight it for a while and then eventually relent.

An automobile accident can be a very traumatic experience and vehicle owners look to us, as body shop owners and technicians, to take care of them and their vehicles. It seems obvious, but sometimes when we’re caught up in the day-to-day routine, we can easily neglect to provide excellent customer service.

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The team at Fix Auto Poway.

 

Earlier this year, Fix Auto USA announced the opening of its 100th franchise location in the U.S. The network of body shops has more than 400 franchises worldwide.

I was in a large shop recently talking to a couple of technicians and I was impressed by their knowledge and commitment to the industry.

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John Hurd is the Industry Relations Specialist for WyoTech and is currently planning big things for this year's SEMA Show.

 

John Hurd, 52, is the Industry Relations Specialist for WyoTech. Autobody News recently asked him about his company's three campuses, the curriculum for its collision repair programs, and how the need for qualified people in this industry has grown exponentially over the past five years.

Unless the courts or federal lawmakers act, the minimum amount certain salaried employees will need to be paid to be exempt from overtime will increase dramatically as of December 1.

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Cory King

Important changes being made to federal overtime regulations are likely to require significant changes for some body shop employee pay plans, according to business attorney Cory King.

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The annual Kentucky’s Big Brown Truck Pull in Paducah, KY gets sponsors from all over the state, and Randy's Body Shop has been involved since its inception eight years ago.

 

Randy's Body Shop in Paducah, KY has been in existence since 1982, when Randy Wiersma opened his doors with just five people, including two co-op students from a local trade school. Randy's wife, Dianne, ran the front office, and Randy jokes that his two young sons, Brad and Kyle, were also there as "part-time helpers," with their principal roles being to interrupt production.

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Erik Klawiter, Joshua Rohde (ABRA CDA General Manager in back row), Vang Lor, Derrick Pegues, Andrew Olson, Tyler VanAlstine, Beng Lee, Duane Rouse (President, CEO of ABRA Auto Body & Glass), Dan Libby, and Keeran Nicholls celebrate the official ribbon cutting of the ABRA Career Development Academy.

 

Graduates of ABRA Auto & Glass’s new apprentice technician program are being offered attractive incentives that most new employees dream about: immediate job placement, average salaries of $80,000, eligibility for a retention bonus and thousands of dollars in tools.