Thursday, 15 December 2016 00:26

My Marketing Rap for 2017

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In marketing, it's always a good idea to mix it up and change your approach every once in a while.

TonyGroup1

Located in Waipahu, Hawaii, The Tony Group Collision Center was founded more than 30 years ago.

 

On the Hawaiian island of Oahu, The Tony Group dealership and collision center were founded by Tony Masamitsu more than 30 years ago.

IMG 1320

Brad Mewes, founder of Supplement, during SEMA 2016

 

During a recent SCRS seminar at SEMA 2016, Brad Mewes began his presentation by asking a room full of body shop owners to think back a decade ago when there were just a handful of consolidators in the industry, such as Caliber.

Ron Perretta1

Ron Perretta and his wife Paula after receiving the ‘Excellence in Small Business’ award

 

When Ron Perretta started Professionals Auto Body at the age of 19, he set out to do business with the traits that he said were instilled in him from a very young age—values, ethics and morals. 

Many collision repair businesses are worried about getting cars in and out of their production areas and having better cycle time.

Jack Rozint

Jack Rozint, Vice President of Sales & Services, Repair for Auto Physical Damage Business Unit, Mitchell International, Inc. and CIC Committee Chair

 

Scanning of vehicles for diagnostic trouble codes as part of the collision repair process continued to be a key topic at meetings held in conjunction with SEMA in Las Vegas in November. A Collision Industry Conference (CIC) committee examining some of the issues the industry needs to address related to scanning, for example, reported in Las Vegas that it continues to identify as many questions as answers.

Mike Jones

Mike Jones, president of Discover Leadership Training, during SEMA 2016.

 

In a large meeting room filled to capacity during the recent SEMA show, Mike Jones asked attendees to “listen with the intent of being influenced.”

tim ronak

Tim Ronak, Senior Services Consultant with AkzoNobel – Vehicle Refinishes.

 

With vehicle construction and technology evolving at the most rapid pace in history within the automotive industry, what steps will auto body shops across the country need to take to remain successful?

 

Thursday, 17 November 2016 23:13

Retro News: December 1996, 2001, 2006, 2011

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Retro News

 

NACE in '96, Insurer-Owned Body Shops, CIC on Estimates, DuPont Seeks Buyers

New Products SEMA 1

Dave Holgate (left) and Hugh Atkins from Drew Technologies proudly display its company's Remote Assisted Programming kit (RAP) that makes auto diagnostics easier for shops who don't want to keep expensive diagnostic equipment sitting around in their shops.

 

If you're designing and manufacturing an innovative, cutting-edge piece of equipment, tool or product that can help the collision repair industry in any way, shape or form, the Specialty Equipment Market Association (SEMA) is willing to give you some major kudos.